Ayşegül İzer’s “Pre-Truth” Exhibition: A Journey Where Time and Art Meet
As part of our support for innovative and original projects at Serhat Saat, we are delighted to contribute to Ayşegül İzer's exhibition titled "Pre-Truth," which opened at Teşvikiye Red Rouge Art Gallery. With our Dice Kayek Timepieces brand, operating under our umbrella, we aim to transform time from being merely a measured phenomenon into an artistic experience. Therefore, by participating in this exhibition that brings together nature, fairy tales, and environmental awareness, we reinforce our brand's approach to the concept of "time" from a unique perspective through art.
Ayşegül İzer, in her works, highlights natural elements such as seashells, fish, stones, and plants, offering visitors both a profound and impressive visual experience with vibrant colors and layered narratives. In these paintings, where fairytale elements and allegorical themes are distinctly felt, it is possible to trace the inspirations the artist has gained since her childhood. Works like La Fontaine and Andersen's fairy tales, The Adventures of Baron Munchausen, or Miyazaki's "My Neighbor Totoro" form a rich repository of material in İzer's imagination. Yet, behind this fairytale world, it is possible to see that the artist also draws attention to current and important issues such as environmental pollution and industrial waste. Although visitors may feel as if they are wandering in an innocent and colorful universe, they can clearly perceive the call to protect nature and leave a cleaner world for future generations in the subtle layers of the artworks.
Environmental Awareness in Fairytale Narrative
One of the most striking aspects of Ayşegül İzer's “Pre-Truth” exhibition is her approach to the concept of time. Following Ahmet Hamdi Tanpınar's lines, “I am neither within time / Nor entirely outside of it,” these works reflect time not as a linear flow, but as a layered and timeless experience. This approach aligns with Dice Kayek Timepieces, where we freely interpret time in our designs, elevating the concept of a watch beyond a matter of functionality and merging it with aesthetics.
The placement of the artworks and the transitions between compositions are meticulously planned, much like planning a city, allowing visitors to progress layer by layer and encounter different emotions and ideas. Each painting prepares the viewer for the next piece and gradually transforms their perception of time.
An Innovative Approach to the Concept of Time
The artist's family heritage also adds a distinct depth to the "Pre-Truth" exhibition. As the granddaughter of a significant artist like Zeki Faik İzer, Ayşegül İzer combines traditional artistic knowledge with books she has read, films she has watched, and memorable fairy tales from her childhood to create a unique style. In her previous exhibitions held in various geographies such as Istanbul, Germany, and Canada, İzer meticulously explored themes related to nature, the human inner world, and environmental issues. In the "Pre-Truth" exhibition, she incorporates subjects like environmental pollution and industrial waste into the underlying layers of her paintings, emphasizing the current and universal importance of these themes. The clock depictions in the exhibition both reinforce the artist's inquiries about time and serve as an artistic reference to Dice Kayek Timepieces' philosophy of "capturing time."
Family Heritage and Artistic Journey
The "Pre-Truth" exhibition, which can be visited at Teşvikiye Red Rouge Art Gallery until February 22nd, brings together the colorful face of nature with the reality of environmental destruction, and the magic of fairy tales with the idea of the flexibility of time. The symbols, allegories, and vibrant colors contained in the artworks not only offer visitors a visual feast but also invite them on an intellectual journey.
We, Serhat Saat, are happy to be a part of this exhibition, which resonates both in our country and on international platforms. By visiting "Pre-Truth," you can experience nature and time interwoven with fairytale elements, and rediscover yourself at the common ground between watches and art.
Don't Miss This Magical Experience
Listening to the story each painting tells, it would not be surprising if you left Teşvikiye Red Rouge Art Gallery with an impression that might change your perspective on time. The "Pre-Truth" exhibition, encompassing many elements from fairytale components to environmental consciousness, from family heritage to the idea of timelessness, stands out as one of the most original examples of contemporary art. You are invited to this artistic journey that will continue until February 22nd.



