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Stories from the world of watch design and style; selection guides and notes on art and culture.

What Is an ETA Watch? ETA Movements and the Swatch Group Watch Know-How11 min

What Is an ETA Watch? ETA Movements and the Swatch Group

ETA is not a watch brand but a Swiss movement manufacturer owned by the Swatch Group. A guide to the ETA 2824, 2892 and 7750 calibres, th...

Read the article Which Are the Best Watch Brands? A Category-by-Category List and 6 Selection Criteria Brands11 min

Which Are the Best Watch Brands? A Category-by-Category List and 6 Selection Criteria

Six criteria for evaluating a watch brand and the leaders in each category: luxury, accessible luxury, value for money, first serious wat...

Read the article Watch Brands: The Most Preferred in Türkiye and the Reality of Turkish Watch Brands Brands11 min

Watch Brands: The Most Preferred in Türkiye and the Reality of Turkish Watch Brands

A segment-by-segment map of watch brands: haute horlogerie, accessible luxury, value for money and design-led brands. How the list was pr...

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