Less, but complete.
Pura is where the brand begins: flat indexes, a clear dial, a balanced diameter. Nothing more, and nothing missing.
It is designed for everyday durability: a water-resistant case, scratch-resistant glass and a weight that never tires the wrist. Pura is the watch for every day; everything else is added on top of it.
All collectionsMinimal women’s watches
Pura is the minimal women’s watch collection by DICE KAYEK: plain indexes, a clear dial, single-colour silver steel and a balanced case diameter. Stripped of every excess detail, this structure is both the starting point and the most refined form of the search for a minimal watch. The collection currently lists 45 models.
Because a neutral dial and silver steel body work with every colour, Pura is one of the few series that can be worn independently of a wardrobe. Every model is built with a precise quartz movement, scratch-resistant glass and a water-resistant case; a weight that never tires the wrist keeps it comfortable all day.
Its plain design carries you from the office to an evening with the same watch, which is what makes Pura the most recommended first watch. To add warmth to the wrist see Solène, and to bring two metals onto one bracelet see Duo.
Shipping is free on all orders within Türkiye and orders are dispatched within 2 business days at the latest. Every watch is delivered in a signed gift box with a 2-year international warranty; returns and exchanges are possible within 30 days of delivery.
